Client: Big Apple Circus

Content marketing played a big part in promoting the Big Apple Circus.  Rather than just show the typical and expected video footage of a circus, I decided to give BAC's social audience a more intimate perspective. Working with That's Good Media, I developed a series of short films to get the audience excited for a new season of the circus as well as introduce them to other aspects of the organization that they may not have been familiar with, like Clown Care. 

In addition to these original videos, I also partnered with 40 Instagram influencers within the NYC geography to generate more awareness on Instagram. These influencers were parents who inspired other parents on Instagram with activities to do with their children in the city. With the help of our paid influencer program, we were able to reach over 4 million parents in the tri-state area.