CPR is easy and saves lives. The lesson was simple—CPR is now hands-only and 100 beats per minute. And there's also a simple way to keep pace—just follow the beat of your favorite song. A branded playlist made up of 100 bpm songs was created. Spotify called it the smartest use of their platform by a brand they had ever seen. It even won a Silver Clio award and was named Ad Age's Patient Education Campaign of the Year.
In the spirit of the holidays, a Twitter scavenger hunt led by one of Santa's elves only made sense. A T-Mobile elf was sent to three major cities tweeting clues to the carrier's followers as to which store he was hiding in. Once found he awarded the winners with pretty great prizes. The whole event was tracked on Tumblr and Facebook so that no one felt left out. The sweepstake delivered over 18 million earned media impressions and significantly increased foot traffic into T-Mobile's retail stores.
#FindTheElf Twitter Campaign
Hospitals often say they want to keep the community healthy but very few actually walk the walk until community members become patients. So I developed and lead the effort to build an online-based fitness challenge called Get Fit Hudson Valley. Participants log their activity at over 70 partner locations on the web app and with social media using #GetFitHV. The challenge was promoted using only Health Quest's social media channels. In just two years, over 1,000 local Hudson Valley residents have participated in the challenge.
In 2013, NewYork-Presbyterian Hospital acquired Downtown Hospital, making it the only hospital, at the time, below 14th street. Rather than go the traditional route of announcing a new hospital, I opted to create a more interactive experience for residents that lived and worked downtown to increase visibility of this life-saving news.
The idea was to build out a cube made of LED panels. Each side of the cube would be connected to a microphone-wired stethoscope. As you place the stethoscope to your pulse, it would be translated into a beautiful display of colors and motion right before your eyes.
The idea was originally inspired by the video artist, Pann V.
Big Apple Circus
Rather than just show the typical and expected video footage of a circus, I decided to give BAC's social audience a more intimate perspective. Working with That's Good Media, I developed a series of short films to get the audience excited for a new season of the circus as well as introduce them to other aspects of the organization that they may not have been familiar with, like Clown Care.
The circus comes to town
GoPro at the circus
Back in 2012, Heath Quest, one of the largest healthcare networks in the Hudson Valley, needed a social media presence. I developed their content strategy and built out a team to help populate their channels with relevant content and provide helpful customer service. Today, Health Quest has the largest social media footprint for a health system in the Hudson Valley.
Celebrating patients' journeys and those that helped them get there.
Innovative tech startups, beautifully forward fashion, progressive LGBT rights, delicious new takes on food, contemporary architecture, and an unbelievable party scene. These are things you normally don't think about when you hear the word Israel.
I worked with a small non-profit to help build out a content marketing program that would help change American's perception of what kind of country Israel is today. We didn't focus on religion or politics but, instead, on the people that make up the country.
In order to build out all of our content, I built out a small team of journalists, writers, photographers, videographers, and social media manager. I designed the online magazine website and acted as creative director/editor in chief of all the content that was published. We also partnered with Buzzfeed to help develop unique content that would live on their site and reach their enormous audience.
Within 6 months, we were able to acquire over 150k Facebook fans and over 350k monthly visits to our online magazine.