#getfithv fitness challenge

Client: Nuvance Health

Hospitals often say they want to keep the community healthy but very few actually walk the walk until community members become patients. So I developed and lead the effort to build an online-based fitness challenge called Get Fit Hudson Valley. Participants log their activity at over 125+ partner locations on the web app and with social media using #GetFitHV (now #WeGetFit). The challenge was promoted using only Nuvance Health social media channels. In just two years, over 1,000 local Hudson Valley residents had participated in the challenge.


Recognition:
9th Annual Shorty Award Finalist


*The challenge has since grown beyond the Hudson Valley and into Connecticut and is now known as the We Get Fit Fitness Challenge.