#FINDTHEELF TWITTER HOLIDAY CAMPAIGN

Client: T-Mobile

In the spirit of the holidays, a Twitter scavenger hunt led by one of Santa's elves only made sense. A T-Mobile elf was sent to three major cities tweeting clues to the carrier's followers as to which store he was hiding in. Once found he awarded the winners with pretty great prizes. The whole event was tracked on Tumblr and Facebook so that no one felt left out. The sweepstake delivered over 18 million earned media impressions and significantly increased foot traffic into T-Mobile's retail stores.