http://www.patricklupinski.com PATRICK LUPINSKI - art director Sat, 04 Feb 2012 12:32:24 +0000 http://www.patricklupinski.com en http://www.patricklupinski.com/STUDENTS-FOR-THE-NEM http://www.patricklupinski.com/following/patricklupinski.com/STUDENTS-FOR-THE-NEM Sat, 04 Feb 2012 12:32:24 +0000 PATRICK LUPINSKI - art director 221174 <img src="http://payload.cargocollective.com/1/0/17821/221174/NEM01.jpg" width="670" height="482" width_o="750" height_o="540" src_o="http://payload.cargocollective.com/1/0/17821/221174/NEM01_o.jpg" data-mid="945598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221174/NEM02.jpg" width="670" height="835" width_o="750" height_o="935" src_o="http://payload.cargocollective.com/1/0/17821/221174/NEM02_o.jpg" data-mid="945601" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221174/NEM03.jpg" width="670" height="566" width_o="750" height_o="634" src_o="http://payload.cargocollective.com/1/0/17821/221174/NEM03_o.jpg" data-mid="945602" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221174/NEM04.jpg" width="670" height="459" width_o="750" height_o="514" src_o="http://payload.cargocollective.com/1/0/17821/221174/NEM04_o.jpg" data-mid="945603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221174/NEM05.jpg" width="670" height="459" width_o="750" height_o="514" src_o="http://payload.cargocollective.com/1/0/17821/221174/NEM05_o.jpg" data-mid="945604" border="0" align="left"/> I was approached by Dave Valk, a young activist in charge of the Student portion of the National Equality March, to do design work for the organization. A clean and colorful series of posters and digital graphics were created for students to distribute. We started the facebook fanpage and over a span of a few days grew from 0 to over 4,000 young people passionate about the rights of GLBT individuals in the U.S. By leveraging facebook, twitter, and a mobile TXT software we were able to attract over 1,200 young and passionate future leaders to meet a day before the national march in Washington D.C. For this project I developed an online strategy and designed the collateral pieces. Join the Facebook Fanpage to stay updated I was approached by Dave Valk, a young activist in charge of the Student portion of the National Equality March, to do design work for the organization. A clean... http://www.patricklupinski.com/CROWN-ROYAL http://www.patricklupinski.com/following/patricklupinski.com/CROWN-ROYAL Mon, 23 Jan 2012 09:22:19 +0000 PATRICK LUPINSKI - art director 221121 <img src="http://payload.cargocollective.com/1/0/17821/221121/CR000.jpg" width="670" height="482" width_o="670" height_o="482" src_o="http://payload.cargocollective.com/1/0/17821/221121/CR000_o.jpg" data-mid="1286465" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221121/crown01.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221121/crown01_o.jpg" data-mid="8112481" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221121/crown02.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221121/crown02_o.jpg" data-mid="8112482" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221121/crown03.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221121/crown03_o.jpg" data-mid="8112484" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221121/rown04.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221121/rown04_o.jpg" data-mid="8112485" border="0" align="left"/> ExperienceExtraRare.com was created in conjunction with a luxurious print piece that was delivered to Crown Royal's select Society of the Crown members to help promote this high-end blend of whiskey. Those that purchased a bottle were able to then log-in with their UPC code and receive a free medallion. The site offered the member the option to customize the medallion with a unique message. For this project I designed the print piece as well as the web site. ExperienceExtraRare.com was created in conjunction with a luxurious print piece that was delivered to Crown Royal's select Society of the Crown members to help... http://www.patricklupinski.com/DYSON http://www.patricklupinski.com/following/patricklupinski.com/DYSON Mon, 23 Jan 2012 09:22:18 +0000 PATRICK LUPINSKI - art director 221072 <img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson00.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson00_o.jpg" data-mid="945322" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson01.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson01_o.jpg" data-mid="945324" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson02.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson02_o.jpg" data-mid="945325" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson03.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson03_o.jpg" data-mid="945326" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson04.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson04_o.jpg" data-mid="945327" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson05.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson05_o.jpg" data-mid="945328" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson06.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson06_o.jpg" data-mid="945329" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson07.jpg" width="670" height="289" width_o="750" height_o="324" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson07_o.jpg" data-mid="945330" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/stop_Thumb.png" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221072/stop_Thumb_o.png" data-mid="8112707" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson09.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson09_o.jpg" data-mid="945334" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson10.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson10_o.jpg" data-mid="945335" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson11.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson11_o.jpg" data-mid="945336" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221072/Dyson12.jpg" width="670" height="367" width_o="750" height_o="411" src_o="http://payload.cargocollective.com/1/0/17821/221072/Dyson12_o.jpg" data-mid="945337" border="0" align="left"/> Save the Minimites! These poor little creatures are being ravaged by the all mighty powerful dyson vacuum cleaners and someone is finally stepping in to save them. Through print ads, viral cartoons, faux-protests and various other activist-like spectacles the call is put out to end this travesty. However the truth is revealed a few months later when dyson responds to these lies with their own reveal. Dyson steps in to show who is behind all of this and how dangerous they can actually be to our health. The opportunity is here to create a cartoon show using the minimites while also educating viewers about what actually lives deep down in their carpet and rugs. For this spec project I was the art director, illustrator as well as web designer. Save the Minimites! These poor little creatures are being ravaged by the all mighty powerful dyson vacuum cleaners and someone is finally stepping in to save... http://www.patricklupinski.com/ROCKY-BULLWINKLE http://www.patricklupinski.com/following/patricklupinski.com/ROCKY-BULLWINKLE Mon, 23 Jan 2012 09:22:16 +0000 PATRICK LUPINSKI - art director 221187 <img src="http://payload.cargocollective.com/1/0/17821/221187/RB01.jpg" width="670" height="459" width_o="750" height_o="514" src_o="http://payload.cargocollective.com/1/0/17821/221187/RB01_o.jpg" data-mid="945652" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221187/RB01_1.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221187/RB01_1_o.jpg" data-mid="8112504" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221187/RB03.jpg" width="670" height="321" width_o="750" height_o="360" src_o="http://payload.cargocollective.com/1/0/17821/221187/RB03_o.jpg" data-mid="945654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221187/RB04.jpg" width="670" height="536" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/0/17821/221187/RB04_o.jpg" data-mid="945655" border="0" align="left"/> The problem with Rocky + Bullwinkle wasn't that people didn't want to watch it. It's that no one could find out where to watch it. It simply hasn't made the jump from television into the digital online sphere. What I proposed to Classic Media was to upload all of the videos onto their own youtube channel and start distributing the content. To take it a step further I designed a site where fans could mash up and remix their favorite episodes by way of the Supersonic Metal Munching Story Masher and sharing their creations with their friends. Sometimes it's not coming up with a huge expensive campaign but instead making sure that your property is online for everyone to enjoy. For this project I developed the online strategy, illustrated as well as designed the web site. The problem with Rocky + Bullwinkle wasn't that people didn't want to watch it. It's that no one could find out where to watch it. It simply hasn't made the jump... http://www.patricklupinski.com/PODERE-CIONA-ESTATE http://www.patricklupinski.com/following/patricklupinski.com/PODERE-CIONA-ESTATE Mon, 23 Jan 2012 09:22:15 +0000 PATRICK LUPINSKI - art director 221165 <img src="http://payload.cargocollective.com/1/0/17821/221165/podere_ciona_web.jpg" width="670" height="482" width_o="670" height_o="482" src_o="http://payload.cargocollective.com/1/0/17821/221165/podere_ciona_web_o.jpg" data-mid="5720546" border="0" align="left"/> For this project I was asked to design a simple and tasteful web site for the beautiful vineyard located in Tuscany, Italy. Visit podere-ciona.com For this project I was asked to design a simple and tasteful web site for the beautiful vineyard located in Tuscany, Italy. Visit podere-ciona.com http://www.patricklupinski.com/MARIA-LOTEMPIO-MD http://www.patricklupinski.com/following/patricklupinski.com/MARIA-LOTEMPIO-MD Mon, 23 Jan 2012 09:22:13 +0000 PATRICK LUPINSKI - art director 221203 <img src="http://payload.cargocollective.com/1/0/17821/221203/Lotempio01.png" width="670" height="446" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/0/17821/221203/Lotempio01_o.png" data-mid="945736" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/Lotempio02.png" width="670" height="1005" width_o="750" height_o="1125" src_o="http://payload.cargocollective.com/1/0/17821/221203/Lotempio02_o.png" data-mid="945737" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/LoTempio.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/221203/LoTempio_o.jpg" data-mid="8112363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/Lotempio04.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/17821/221203/Lotempio04_o.png" data-mid="945739" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/LoTempio05.png" width="670" height="804" width_o="750" height_o="900" src_o="http://payload.cargocollective.com/1/0/17821/221203/LoTempio05_o.png" data-mid="945740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/LoTempio06.png" width="670" height="643" width_o="750" height_o="720" src_o="http://payload.cargocollective.com/1/0/17821/221203/LoTempio06_o.png" data-mid="945741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/LoTempio07.png" width="670" height="263" width_o="750" height_o="295" src_o="http://payload.cargocollective.com/1/0/17821/221203/LoTempio07_o.png" data-mid="945742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/221203/LoTempio08.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/17821/221203/LoTempio08_o.png" data-mid="945743" border="0" align="left"/> Making the decision to have breast reconstructive surgery can be a very scary moment. Especially after you have just recovered from breast cancer. The subject is all too often presented in an extremely clinical and cold manner. With the branding, design and illustration style for Dr. Maria's practice it was crucial to communicate a warm, sensitive, soft, and contemporary feeling. For this project I was the art director, designed the logo and designed the web site. Visit LotempioPlasticSurgery.com The illustrations were a combination of the work produced by medical illustrator Ikumi Kayama + fashion illustrator Jacqueline Bissett. Making the decision to have breast reconstructive surgery can be a very scary moment. Especially after you have just recovered from breast cancer. The subject is... http://www.patricklupinski.com/ADRENALINE-WORKS http://www.patricklupinski.com/following/patricklupinski.com/ADRENALINE-WORKS Mon, 23 Jan 2012 09:22:13 +0000 PATRICK LUPINSKI - art director 199617 <img src="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline01.png" width="670" height="577" width_o="720" height_o="621" src_o="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline01_o.png" data-mid="852989" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline02.png" width="670" height="402" width_o="720" height_o="432" src_o="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline02_o.png" data-mid="852990" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline03.png" width="670" height="270" width_o="720" height_o="291" src_o="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline03_o.png" data-mid="852991" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline04.png" width="670" height="402" width_o="720" height_o="432" src_o="http://payload.cargocollective.com/1/0/17821/199617/Adrenaline04_o.png" data-mid="852992" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/AW00.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/199617/AW00_o.jpg" data-mid="8112268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/AW01.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/199617/AW01_o.jpg" data-mid="8112221" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/AW02.jpg" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/199617/AW02_o.jpg" data-mid="8112222" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/199617/AW05.jpg" width="670" height="418" width_o="670" height_o="418" src_o="http://payload.cargocollective.com/1/0/17821/199617/AW05_o.jpg" data-mid="943323" border="0" align="left"/> While working at Adrenaline Works, I was asked to define the agency's overall branding and web site. The environment, though quite modern, was very organic. The studio was small. We each had our quirks. And each day was full of creatively organized chaos. I tried to communicate that feeling through clean thin organic lines, personalized drawings of each employee and photos of the environment in which we occupied. For this project I was the art director, web designer, as well as illustrator. Visit Adrenaline Works Site developed by Dennis While working at Adrenaline Works, I was asked to define the agency's overall branding and web site. The environment, though quite modern, was very organic. The... http://www.patricklupinski.com/HEALTH-QUEST http://www.patricklupinski.com/following/patricklupinski.com/HEALTH-QUEST Mon, 23 Jan 2012 09:22:10 +0000 PATRICK LUPINSKI - art director 1652943 <img src="http://payload.cargocollective.com/1/0/17821/1652943/HQ00.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/0/17821/1652943/HQ00_o.jpg" data-mid="8111861" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1652943/HQ01b.png" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/1652943/HQ01b_o.png" data-mid="8111863" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1652943/HQ01.png" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/1652943/HQ01_o.png" data-mid="8111862" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1652943/HQ04.png" width="670" height="421" width_o="670" height_o="421" src_o="http://payload.cargocollective.com/1/0/17821/1652943/HQ04_o.png" data-mid="8111865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1652943/HQ05.png" width="670" height="421" width_o="670" height_o="421" src_o="http://payload.cargocollective.com/1/0/17821/1652943/HQ05_o.png" data-mid="8111935" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1652943/HQ03.png" width="670" height="564" width_o="670" height_o="564" src_o="http://payload.cargocollective.com/1/0/17821/1652943/HQ03_o.png" data-mid="8112068" border="0" align="left"/> Health Quest is the largest hospital network in the Hudson Valley. Unfortunately, in a community where the term "local" is valued their size works against them. That is why Erin Knitis and I developed this campaign to pitch (and win) their business. We decided to focus on each individual doctor and re-introduce them back into their neighborhoods using the local establishments as a backdrop for the creative. Because of the environment in which the hospital exists, a majority of the doctors had very healthy extracurricular lives. From healthy eating to running to hiking, we proposed that these doctors open up their healthy lifestyles to their patients. One could host cooking classes and another could invite neighbors for a run. These events would be found on the site, on meetup.com and various other local media. Interactive experiences such as texting for a free cholesterol screening, to setting up an appointment right from a web banner were also proposed. Health Quest is the largest hospital network in the Hudson Valley. Unfortunately, in a community where the term "local" is valued their size works against them.... http://www.patricklupinski.com/BAUSCH-LOMB http://www.patricklupinski.com/following/patricklupinski.com/BAUSCH-LOMB Mon, 23 Jan 2012 09:22:08 +0000 PATRICK LUPINSKI - art director 1042696 <img src="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens00.jpg" width="670" height="371" width_o="670" height_o="371" src_o="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens00_o.jpg" data-mid="8110860" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens01.jpg" width="670" height="1016" width_o="670" height_o="1016" src_o="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens01_o.jpg" data-mid="8110863" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens02.jpg" width="670" height="683" width_o="670" height_o="683" src_o="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens02_o.jpg" data-mid="8110865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens03.png" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/0/17821/1042696/Crystalens03_o.png" data-mid="8111285" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17821/1042696/florence.jpg" width="670" height="476" width_o="670" height_o="476" src_o="http://payload.cargocollective.com/1/0/17821/1042696/florence_o.jpg" data-mid="8112937" border="0" align="left"/> For the Crystalens campaign I was the art director as well as web designer. Florence Henderson had received the surgery back in 2009 and could not stop raving about it. So, it was only natural that we asked America's mom to be our spokesperson. We developed a fully customizable campaign based on the idea of "layers." Those surgeons who are interested in providing the procedure can access them online or order them directly from Bausch + Lomb. The pieces that we provided ranged from customizable print ads, posters, postcards, brochures, a Patient Education video, to a mobile quick glance web site. All of the pieces including the t.v. spot and various other videos could also be accessed by visiting the professional web site. Visit Crystalens.info Visit the Mobile Site For the Crystalens campaign I was the art director as well as web designer. Florence Henderson had received the surgery back in 2009 and could not stop raving... http://www.patricklupinski.com/SECRETS http://www.patricklupinski.com/following/patricklupinski.com/SECRETS Mon, 23 Jan 2012 09:22:03 +0000 PATRICK LUPINSKI - art director 2659090 Sometimes the work that I do is confidential. Give me a shout to see it in person. Sometimes the work that I do is confidential. Give me a shout to see it in person.