The problem with Rocky + Bullwinkle wasn't that people didn't want to watch it. It's that no one could find out where to watch it. It simply hasn't made the jump from television into the digital online sphere.

What I proposed to Classic Media was to upload all of the videos onto their own youtube channel and start distributing the content. To take it a step further I designed a site where fans could mash up and remix their favorite episodes by way of the Supersonic Metal Munching Story Masher and sharing their creations with their friends.

Sometimes it's not coming up with a huge expensive campaign but instead making sure that your property is online for everyone to enjoy.

For this project I developed the online strategy, illustrated as well as designed the web site.