ExperienceExtraRare.com was created in conjunction with a luxurious print piece that was delivered to Crown Royal's select Society of the Crown members to help promote this high-end blend of whiskey. Those that purchased a bottle were able to then log-in with their UPC code and receive a free medallion. The site offered the member the option to customize the medallion with a unique message. After customizing their medallion they could also provide a memory involving Crown Royal's XR blend on the legacy wall.