Save the Minimites! These poor little creatures are being ravaged by the all mighty powerful dyson vacuum cleaners and someone is finally stepping in to save them. Through print ads, viral cartoons, faux-protests and various other activist-like spectacles the call is put out to end this travesty. However the truth is revealed a few months later when dyson responds to these lies with their own reveal. Dyson steps in to show who is behind all of this and how dangerous they can actually be to our health. The opportunity is here to create a cartoon show using the minimites while also educating viewers about what actually lives deep down in their carpet and rugs.